Jack Eiselt

Copywriter

Hey website fans! Thanks for stumbling onto mine.

Incredible.
Serendipitous.
Like ships in the daytime.

I’m a copywriter at T Brand Studio, the custom content arm of The New York Times.

I make big concepts simpler, inject emotion into the otherwise boring, and before all else — ideate strategically for the business problem at hand.

Got a project? Let’s chat!

T Brand + Paramount+ — Live Sports Digital Narrative

Paramount+ is a destination for live sports — didn’t ya know?
We wanted to help the streamer announce their new offering, which includes coverage of the UEFA Champions League.
The Champions League final is the most watched league championship in the world — three times the viewership of the Super Bowl.
They wanted to make this known in The Times, so with the ad copy, I sought to mirror the fervor of the league’s fans.