Jack Eiselt

Copywriter

Hey website fans! Thanks for stumbling onto mine.

Incredible.
Serendipitous.
Like ships in the daytime.

I’m a copywriter at T Brand Studio, the custom content arm of The New York Times.

I make big concepts simpler, inject emotion into the otherwise boring, and before all else — ideate strategically for the business problem at hand.

Got a project? Let’s chat!

T Brand + MassMutual — Sunday Times Center Spread

Finances are possibly the single most important topic to communicate with your family about, and simultaneously the most daunting taboo. MassMutual wondered, how do you make college, death and estate planning approachable?

Our answer: the same way you make any sensitive topic easier — in the funny pages. A few members of our writing team collaborated to write comic strip concepts, and enlisted illustrators to bring them to life in a two-page spread in the Sunday Times.