T Brand + HBO Max — The Penguin ‘Gotham Gazette’

In collaboration with HBO and Max, T Brand celebrated the premiere of the long-awaited Batman spinoff series, “The Penguin,” by transforming the New York Times cover wrap product into Gotham’s fictional hometown tabloid. Complete with original stories, classified ads, courtroom sketches and political cartoons this piece reflected the seedy underworld of the Batman universe.

In addition to writing the classifieds, advertisements and many of the headlines, I hired, oversaw and edited a canon Batman comic book writer as he created the first drafts of many of these articles. Alongside creative directors and designers, we brainstormed the in-world story ideas that ended up making this an authentic piece of fan service that broke the superhero internet for a day.