Jack Eiselt

Copywriter

Hey website fans! Thanks for stumbling onto mine.

Incredible.
Serendipitous.
Like ships in the daytime.

I’m a copywriter at T Brand Studio, the custom content arm of The New York Times.

I make big concepts simpler, inject emotion into the otherwise boring, and before all else — ideate strategically for the business problem at hand.

Got a project? Let’s chat!

T Brand + GE — Print Takeover, Digital, ‘The Daily’ Audio

When General Electric made the historic decision to split into three companies, focused on aerospace, energy and health care, they came to The New York Times to announce it with a grand gesture. In a first for the paper, GE took over all advertising in a day’s edition.

The company decided to divide and focus their efforts, so a vast team of T Brand creatives got to work producing a campaign devoted to focus.
The full page ads featured homages to the GE team, along with ‘focus breaks’ produced by a paper airplane engineer, a crossword puzzle constructor and an optical illusion designer.

The campaign included digital ads on nytimes.com and a full-day ad takeover in ‘The Daily’ podcast.

You can read a more comprehensive description of the GE campaign at their partner agency’s site.