Jack Eiselt

Copywriter

Hey website fans! Thanks for stumbling onto mine.

Incredible.
Serendipitous.
Like ships in the daytime.

I’m a copywriter at T Brand Studio, the custom content arm of The New York Times.

I make big concepts simpler, inject emotion into the otherwise boring, and before all else — ideate strategically for the business problem at hand.

Got a project? Let’s chat!

T Brand + Chanel — Interactive Digital ‘Quiz’

In their typical support of all things cultured, Chanel stepped up as a sponsor of the New York Times Style Magazine’s Book Club. Rather than crafting simple ad messaging for the partnership, we opted for an interactive moment for readers.

Our ‘quiz’ ad format typically functions as a multiple choice yes/no, true/false game, but we hacked the unit to function like a Buzzfeed quiz. In two versions, I wrote a variety of prompts and resulting book summaries, which were then paired with elegant freelanced illustrations.