New York Times Advertising — Cannes Lions Activation

If you’re reading this, you probably know advertising. You may even advertise your advertising for awards. But how do you advertise your advertising to other advertisers? Spoiler: not with advertising. You make a booth at the Cannes Lions.

I stepped in to assist as The New York Times sought to reintroduce itself to the ad world — as more than just a news leader. I provided copy for the booth and other swag items to be distributed at the event.